Year
Year
2025
2025
Scope
Scope
Packaging Design /
Illustration
Branding /
Illustration /
Packaging
Client
Client
Self
Self
How do you refresh Khadi Naturals’ packaging while preserving its Ayurvedic story and rebuilding trust with modern consumers?
How do you refresh Khadi Naturals’ packaging while preserving its Ayurvedic story and rebuilding trust with modern consumers?
The Aim
The Aim
Most Khadi Naturals products used outdated, generic packaging that didn’t communicate trust, especially important in a category where Ayurvedic claims are often questioned. The visuals felt cheap and failed to reflect the brand’s heritage or value.
For Koru to stand out, it needed a fresh visual system that could reach a wider audience while staying rooted in Darjeeling, using storytelling and regional ties to place the brand in the market
Current Scene
Current Scene
Most Khadi Naturals products used outdated, generic packaging that didn’t communicate trust, especially important in a category where Ayurvedic claims are often questioned. The visuals felt cheap and failed to reflect the brand’s heritage or value.
Most Khadi Naturals products used outdated, generic packaging that didn’t communicate trust, especially important in a category where Ayurvedic claims are often questioned. The visuals felt cheap and failed to reflect the brand’s heritage or value.
Competitor Study
Consumer Analysis
Brand Narrative
Visual Redesign
Original & Revamped Packaging
Original & Revamped Packaging
Original & Revamped Packaging
Ideations and prototypes
Ideations and prototypes
Ideations and prototypes
While Khadi Naturals’ existing packaging appeals to its loyal base, its plain visual language limits its reach to newer audiences. This packaging revamp repositions the brand through a refined, Indian-rooted designs that feel both premium and authentic
While Khadi Naturals’ existing packaging appeals to its loyal base, its plain visual language limits its reach to newer audiences. This packaging revamp repositions the brand through a refined, Indian-rooted designs that feel both premium and authentic
Surface illustrations
Surface illustrations
Surface illustrations
Competitor Study
Consumer Analysis
Brand Narrative
Visual Redesign
Surface design to maximize storytelling (outer & inner)
Surface design to maximize storytelling (outer & inner)
Surface design to maximize storytelling (outer & inner)
Closing Mechanism
Closing Mechanism
The entire product line features a no glue, self locking packaging mechanism. This allows the packaging to lay flat when opened and acts as a canvas for the storytelling on the internals of the packaging.
For Koru to stand out, it needed a fresh visual system that could reach a wider audience while staying rooted in Darjeeling, using storytelling and regional ties to place the brand in the market
*Mockups are AI modified which may lead to some warping
*Mockups are AI modified which may lead to some warping
*Mockups are AI modified which may lead to some warping
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