Year
Year
2025
2025
Scope
Scope
Publication Design
Publication
design
Client
Client
Self
Self
How do you trace the evolution in alcohol and dictate its present day scene in the global market.
How do you trace the evolution in alcohol and dictate its present day scene in the global market.
How do you trace the evolution in alcohol and dictate its present day scene in the global market.
The Aim
The Aim
Alcohol in India has a long and rich history, yet it oten stays out of the spotlight. In the global alcohol scene, Indian brews are frequently overlooked, and many remain unaware of the country’s deep-rooted relationship with alcohol.
For Koru to stand out, it needed a fresh visual system that could reach a wider audience while staying rooted in Darjeeling, using storytelling and regional ties to place the brand in the market
Current Scene
Current Scene
Indian alcohol deserves a platform to tell its story. The evolution of drinking culture in India, and the rich variety of local brews needs to be appreciated, and given the spotlight it’s been lacking.
Indian alcohol deserves a platform to tell its story. The evolution of drinking culture in India, and the rich variety of local brews needs to be appreciated, and given the spotlight it’s been lacking.
Content research
Content research
Photography Style
Photography Style
Layouting
Layouting
Test Prints
Test Prints
Layout explorations
This edition of India Spirits maps India’s relationship with alcohol, right from indigenous brews to internationally acclaimed whiskies, placing often untold stories onto one evolving timeline.
This edition of India Spirits maps India’s relationship with alcohol, right from indigenous brews to internationally acclaimed whiskies, placing often untold stories onto one evolving timeline.
This edition of India Spirits maps India’s relationship with alcohol, right from indigenous brews to internationally acclaimed whiskies, placing often untold stories onto one evolving timeline.
Content research
Layouting
Visual design
Type Hierarchy
Type Hierarchy
Typography plays a key role in establishing
hierarchy. A deliberate choice of point sizes and weights across typefaces helps to guide the reader, improving both readability and visual interest as well as matching the style of the magazine.
Typography plays a key role in establishing
hierarchy. A deliberate choice of point sizes and weights across typefaces helps to guide the reader, improving both readability and visual interest as well as matching the style of the magazine.
Typography plays a key role in establishing hierarchy. A deliberate choice of point sizes and weights across typefaces helps to guide the reader, improving both readability and visual interest as well as matching the style of the magazine.
Grid System
Grid System
Each page follows an 8x12 flexible modular grid, subtly adapted across spreads to suit the content and maintain a cohesive visual rhythm. This system ensures generous negative space, balanced alignment, and smooth flow from one section to the next.
Each page follows an 8x12 flexible modular grid, subtly adapted across spreads to suit the content and maintain a cohesive visual rhythm. This system ensures generous negative space, balanced alignment, and smooth flow from one section to the next.
