More Projects
Year
Year
2025
2025
Scope
Scope
Branding /
Brand positioning
Branding /
Illustration /
Packaging
Client
Client
Freelance
Freelance
How do you shape a jewellery brand that feels rooted in tradition yet relevant to modern lifestyles?
How do you shape a jewellery brand that feels rooted in tradition yet relevant to modern lifestyles?
How do you shape a jewellery brand that feels rooted in tradition yet relevant to modern lifestyles?
Current Scene
Current Scene
Most jewellery brands today fall into two extremes: high-end luxury that feels inaccessible, or affordable pieces that lack longevity. Moha seeks a middle ground, offering timeless, elegant jewellery that is thoughtfully designed, accessible, and made to last.
Most jewellery brands today fall into two extremes: high-end luxury that feels inaccessible, or affordable pieces that lack longevity. Moha seeks a middle ground, offering timeless, elegant jewellery that is thoughtfully designed, accessible, and made to last.
The Aim
The Aim
For Moha to stand out, it needed a refined visual identity that could appeal to a diverse audience while staying rooted in tradition, using storytelling and cultural cues to position the brand as timeless yet contemporary.
For Moha to stand out, it needed a refined visual identity that could appeal to a diverse audience while staying rooted in tradition, using storytelling and cultural cues to position the brand as timeless yet contemporary.
Market research
Audience analysis
Brand strategy
Visual design
Market research
Audience analysis
Brand strategy
Visual design
In an industry driven by trends and mass production, Moha Jewel Studio focuses on thoughtful design, creating elegant pieces that last.
In an industry driven by trends and mass production, Moha Jewel Studio focuses on thoughtful design, creating elegant pieces that last.
Logo Ideations
Logo Ideations
Final Logo
Final Logo
Pattern and Assets
Pattern and Assets
Moha’s visual language is built around patterns derived from its core elements. The floral logomark forms the primary pattern, supported by a subtle secondary texture inspired by the logo’s frame. Organic floral and geometric motifs may also be used, in keeping with the brand’s warmth and refinement.
Moha’s visual language uses patterns drawn from its core elements, with the floral logomark as the primary motif and subtle organic forms supporting it.
