More Projects
Year
Year
2025
2025
Scope
Scope
Branding / Illustration
Packaging
Branding /
Illustration /
Packaging
Client
Client
Self
Self
How do you reimagine kombucha from a niche health trend into a vibrant expression of local expression?
How do you reimagine kombucha from a niche health trend into a vibrant expression of local expression?
How do you reimagine kombucha from a niche health trend into a vibrant expression of local expression?
The Aim
The Aim
For Koru to stand out, it needed a fresh visual system that could reach a wider audience while staying rooted in Darjeeling, using storytelling and regional ties to reshape the brand’s place in the market.
For Koru to stand out, it needed a fresh visual system that could reach a wider audience while staying rooted in Darjeeling, using storytelling and regional ties to place the brand in the market
Current Scene
Current Scene
Most kombucha brands in India leaned heavily into the wellness narrative, with clean but clinical visuals. This limited their audience while feeling disconnected from culture
Most kombucha brands in India leaned heavily into the wellness narrative, with clean but clinical visuals. This limited their audience while feeling disconnected from culture
Market research
Audience analysis
Brand strategy
Visual design
Market research
Audience analysis
Brand strategy
Visual design
Mainstream kombuchas are mass-produced. Koru Kombucha delivers small-batch brews sourced from Sikkim, rebuilding the connection between the land and its people.
Mainstream kombuchas are mass-produced. Koru Kombucha delivers small-batch brews sourced from Sikkim, rebuilding the connection between the land and its people.
Mainstream kombuchas are mass-produced. Koru Kombucha delivers small-batch brews sourced from Sikkim, rebuilding the connection between the land and its people.
Logo Ideations
Logo Ideations
Final Logo
Final Logo
The Mascot
The Mascot
Adding a mascot gives Koru a playful personality customers remember. The red panda, native to Darjeeling and close to the brand’s roots, brings charm and makes our story feel more real.
Adding a mascot gives Koru a playful personality customers remember. The red panda, native to Darjeeling and close to the brand’s roots, brings charm and makes our story feel more real.
